Enterprise culture
Enterprise spirit: unity, dedication, openness and innovation.
Enterprise values: honesty, pragmatism, cooperation and win-win.
Corporate philosophy: customer first, innovative management, professional services, win-win cooperation.
Enterprise mission: virtue in the world, good reputation, to be the industry benchmark.
Corporate vision: 1. Provide high-quality food for the people; 2. Provide customers with food supply chain platform; 3. The company is a warm home for employees; 4. Create due value for the society.
Corporate goals: 1. Provide safe and healthy authentic food for food lovers across the country; 2. Build a century-old brand "Hundred Years of Dejia, Ten Billion Dejia"; 3. "Lai Ji" has become a well-known brand in the country and a well-known trademark in Chongqing; 4. A leader in the canned meat industry, a guide for prefabricated dishes, and a benchmark for hot pot ingredients.
Business philosophy: honesty, quality, to provide consumers with assured healthy and delicious food.